WHO I AM?
Designer. Photographer and artist. Trained at the UBA and the University of Palermo. Born in Buenos Aires Argentina. The best way to talk about myself is by expressing what I am with my work.
Reinvent yourself all the time. Grow and challenge the limits. Create, imagine, not follow the path but be the path itself - these are some of the phrases that describe my personality.
I feel design as the place where expertise and creativity meet. A multimedia solution, a signal system, a style manual, a branding project ... is that place where the project is born and ideas are communicated and implemented.
I like to think that the brand is the integrating concept of the product.
To plan. Encode. Design. Think and finally bring something invisible, an idea, to an object / message that everyone can see.
I like to tackle the complexity of the simple. Because the simple is the most complex to do.
Vision - Culture
In these years of professional career I have traveled different spaces and tackled innumerable problems. Design as an instrument of communication is the means to express cultures, ideals, dreams.
Coding and bringing the intangible to the plane of the "real" is an incredible journey.
My vision is to become the benchmark study for the development of branding systems for the industry in the region.
Maintaining the values and culture of commitment, honesty, passion, quality, customer service and respect for the environment.